Re-Form secures Architectural Heritage Fund Grant to offer… | Re-form
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04/03/2021

Re-Form secures Architectural Heritage Fund Grant to offer pottery enthusiasts a unique virtual experience

Government grant facilitates creation of 'Middleport on the Move' virtual tour

Re-Form Heritage, the community and heritage regeneration charity that owns Middleport Pottery, has received a financial boost from the Architectural Heritage Fund (AHF) to support historic Middleport Pottery during the coronavirus pandemic.

The AHF is managing grant giving as part of the government’s £1.57 billion Culture Recovery Fund, whose lifeline grants are designed to protect heritage sites and ensure that jobs and access to culture and heritage in local communities are protected during the uncertain months ahead. The funding is enabling Re-Form Heritage to develop a virtual version of its popular factory tour. The new tour, called Middleport On The Move, will be available for anyone anywhere in the world. The virtual tour is being created with input from the Middleport Pottery volunteer team, members of the public and established experts in building audiences and creating digital experiences.

Matthew Mckeague, CEO, Architectural Heritage Fund, said:

“The COVID-19 crisis has brought unparalleled uncertainty to the heritage sector, with organisations that rely on visitor income or community group usage shuttered for most of the past year. However, these grants will support organisations in becoming more resilient as they emerge from the crisis.

“For forty-five years, the Architectural Heritage Fund has been committed to supporting communities to develop sustainable new uses for their much-loved historic buildings. We are pleased to have been able to offer this additional support at a time of extraordinary need and are very grateful to DCMS for funding these vital grants.”

Clare Wood, Chief Executive of Re-Form Heritage, said:

“We are delighted to receive this funding from the Architectural Heritage Fund and DCMS. It will help us bring the Middleport Pottery experience to an audience who currently can’t visit us in person. This unique virtual experience will allow us to welcome visitors to our historic site despite the current restrictions. Thinking beyond the pandemic, we hope to provide an on-going virtual experience which will make Middleport Pottery accessible to audiences who may have not previously been able to join us due to factors such as distance or access.”