People | Re-form

Alasdair Brooks - Chief Executive

Dr Alasdair Brooks has 30 years’ international experience in the heritage sector, and holds a DPhil in archaeology from the University of York. He has worked in a range of roles in his native UK, the USA, Australia, South America, the Persian Gulf, and Egypt. From 2016-2019, he was Heritage Manager at the British Red Cross, running their museum and archives service, and was subsequently Artefacts Coordinator with Hill International’s Operational Management Consultancy at the Grand Egyptian Museum in Cairo, where his role included working on the Tutankhamun collection.

Alasdair is the current president of the Society for Post-Medieval Archaeology, Europe’s leading professional society for the archaeology of the modern world, and he is a former member of the Board of Directors of the US-based Society for Historical Archaeology. He received the latter organisation’s Carol V. Ruppé Distinguished Service Award in 2018.

Alasdair’s main professional interest is 19th-century British ceramics in international context, with a core interest in transfer-printed ceramics. He has studied the consumption of, and international trade in, Staffordshire ceramics in the UK, Australia (where his 2005 book An Archaeological Guide to British Ceramics in Australia, 1788-1901 remains the standard text on the subject), Venezuela, Abu Dhabi, the United States, and Chile.

Dave Poulsom - Finance Director

Dave is a Chartered Accountant who has held a number of senior financial leadership roles in both the private and public sector. Dave has a MA in Leadership from Exeter University as well as Prince 2 and MSP Practitioner level qualification

Having spent his early career in the construction and Railway industries Dave moved to the voluntary sector in 2006 as Director of Finance for the Children's Workforce Development Council. In 2012 Dave Joined the Department for Education where he spent 5 years acting as senior Finance Business Partner for the Departments delivery agencies and the Education Funding Agency schools £5bn Capital Programme.

In his spare time Dave is an active trustee and governor for four local disadvantaged children and young people focused charities and special schools as well as a keen gardener, motorcyclist and general lover of the outdoors.

Re-Form Heritage - Board Members

Chairman - Stephen Musgrave

Stephen is Non- Executive Chairman of Elysian Residences, the premium senior living company and a consultant to Native Land, a premier London residential and commercial developer and investor. Over recent times he has been Non Executive Chairman of Mayfair Capital and adviser to the Royal Academy and Action for Children.

He was formally UK MD of international property group Hines and CEO of Grosvenor (UK and Ireland).

He brings 40 years of business and property experience to his role as Chairman.

Trustee - Chris Bartram

Chris is a chartered surveyor and for many years has specialised in investment management in the UK commercial property sector.

In 2004, he founded Orchard Street Investment Management LLP and chaired the business until retirement from the role in 2015. He was a non-executive Director of Land Securities Group Plc from 2009 – 2020, and a Crown Estate Commissioner from 2005 – 2014.

Chris brings approx. 50 years of business and property experience to his role as a Trustee.

Trustee - Alison Beardsley

Alison joined the board of Re-Form Heritage in 2010, when she also joined the board of the Prince’s Regeneration Trust. She was a member of PRT’s audit committee and chaired its remuneration committee.

She assisted the PRT management with their review of the legal documentation relating to the purchase and leaseback of Middleport Pottery to Denby. She supports the Re-Form Heritage board with its assessment of legal risk.

Alison has over 25 years’ experience as a corporate finance lawyer at Allen & Overy LLP, including 19 years as a partner and two years as a member of the firm’s global board.

She is an Association Member of Bupa; association members act as quasi-shareholders of this £9.1 billion international healthcare group, which has more than 22 million customers in 190 countries.

Alison is also a trustee of Wandsworth Community Chaplaincy Trust, which works to support ex-offenders following their release from prison.

Trustee - Manuela Belle

Trustee of Re-Form Heritage. Project Director as well as member of the leadership team for the Public Sector at Arcadis (ex EC Harris), a leading global natural and built asset design & consultancy firm. Manuela in her role leads a number of multimillion high profile capital projects and programmes for central and local government clients and manages a 20/25 people strong team. Prior to joining Arcadis Manuela delivered high profile public funded heritage regeneration projects for The Prince's Regeneration Trust, a charity founded by HRH The Prince of Wales.

Trustee - Amelia Bright

Amelia has overall responsibility for the management of Grosvenor’s London portfolio which is located in Mayfair and Belgravia.

With a goal of making Mayfair and Belgravia recognised as some of the greenest, most vibrant and inclusive places in London, she is focussed on the careful balance of community environmental and commercial success.

She joined Grosvenor Britain & Ireland in 2007 and has held various asset management, investment and development roles in both Grosvenor Britain & Ireland and Grosvenor Americas. Her experience has included the delivery of NEO Bankside in London, 288 Pacific in San Francisco and most recently the leadership of the Development and Placemaking teams for the London Estate.

Amelia is a Non-Executive Director of Realty, Grosvenor Group’s insurance company.

She holds a degree in Natural Sciences from Durham University and a Masters in Real Estate Appraisal from Reading University and is a member of the Royal Institution of Chartered Surveyors.

Trustee - James Furse

James was appointed as Non-Executive Director of National Savings & Investments in January 2012 and is Chair of its Remuneration Committee. James has also been Chair of Pukka Herbs Ltd. (a wholly owned subsidiary of Unilever) since 2013, and is an Independent member of the Remuneration Committee of the University of Warwick. His former roles include Executive Director of The Prince’s Social Enterprises Ltd., and Non-Executive Directorships at the South Devon Healthcare NHS Foundation Trust and Ageas UK, where he chaired its Remuneration Committee. James enjoyed a long career with the John Lewis Partnership, his final role being Managing Director of, now John Lewis Financial Services.

Trustee - Brian Harris

Brian has over 35 years’ experience in the building and property industry as a partner of the built asset consultancy EC Harris (now Arcadis LLP). A Fellow of the Royal Institution of Chartered Surveyors he is a specialist in cost and project management, and is an authority on the delivery of capital projects and the management of risk.

He was closely involved in the growth of EC Harris into a global consultancy. He is a non-executive director of residential developer Northacre PLC.

Brian joined Re-Form Heritage trustee board in June 2012, and brings to the Board expertise in the management of project delivery and reporting procedures, and the performance and selection of consultants, including the management of risk.

James Pullé

James is currently Headteacher at Wilmslow High School having spent his career in Education in a number of senior leadership roles. During his career James has sat on four governing boards as well as a Local Authority board. James is committed to community and youth development.

James has a background in heritage and culture having achieved a first class Honours degree in History and later being employed as Head of History, and brings his historian's training and mindset to his role of Trustee at Re-Form Heritage.

James is a longstanding grassroots supporter of heritage and cultural organisations, has a proven commitment to promoting community development and growth, and has experience of trusteeship.